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Business Fundamentals – Commit to the Process

Commit to the Business Fundamentals

The late great Vince Lombardi said football will always be a game of blocking and tackling. Sure you have these new spread offenses in college and the pistol formation in the pros. You have hybrid linebackers and strong safeties who can cover and play in the box. But the fundamentals are still blocking and tackling.

In basketball it is defense and rebounding. Yes you have the triangle offense and the pick and roll. But what did you see in the finals between the San Antonio Spurs and Miami Heat. Coach Greg Popovich wanted his Spurs to play defense, rebound, and then push the ball up court. Eric Spoelstra told his team to do the same thing. Play defense, rebound, and then push the ball.

In your home based business it’s the same thing. You must work on your business fundamentals. No matter what your business, niche, product, or service you have core principles that must be worked on everyday. Professionals work on their business fundamentals everyday.

During the off-season athletes work with their own trainers and attend mini camps. Every year they work on the fundamentals before the season begins. During the season they never get away from the fundamentals.

Business Fundamentals and Your Home Based Business

If you are an affiliate marketer, network marketer, internet marketer, or own an online business. You probably have a game plan from your company, sponsor, or mentor. We don’t suffer from lack of information and you can find out if they have a proven successful plan.

Business fundamentals deal with marketing and sales. You must drive traffic to your business and website. You must generate leads and convert them into sales. That is the basics. You must work on your income producing activities everyday. This is where people fail. They get the fancy letterhead, beautiful business cards, and shiny websites. Then they forget all about the marketing and sales.

Real estate agents, insurance agents, inspectors, loan officers, and independent contractors have proven methods of operations from their brokers. Proven models of success but yet people don’t commit to the process. People want the wealth without the work. Are you committed to the process? Are you committed to going through the grind until you succeed? Can You persist until something happens?

Nothing happens until a lead is generated and that lead is turned into a sale. This is why we work on the business fundamentals.

4.5 Business Fundamentals to Follow

1. Get a Successful Plan of Action – Find a success business model and follow it. Get clear on your outcome. Surround yourself with successful people. Commit to the process. Proven success models work and you see it everyday in business. Just look at franchises, network marketing companies, and championship teams.

Come up with a daily method of operation and commit to the process. I don’t know how long it will take for you to make money. In real estate my average escrow is 51 days. That’s 51 days before I get a check. For my online business I make sales everyday and the money is available in 48 hours. Find out your sales cycle.

2. Marketing and Sales - This is an income producing activity that needs to happen everyday. Your success plan of action should give you step by step instructions on how to generate leads and build lists. Every business online or offline needs to generate leads and build lists. In both my real estate business and online business I use direct mail, a viral blogging system, and social media to drive traffic. I capture these leads, build my lists, and grow my business.

I create content everyday and market that content. In fact you are reading this content now. Then I re-purpose this content. This is my daily method of operation. What is yours?

3. Personal Development – You need to read for at least 30 minutes per day and listen to audio. You have to outgrow you. Leaders are readers and the must successful people read every day. Also get in some training or education every week. There is education available to grow your business. You should learn and take action on that education every week.

4, Follow Up and Follow Through – Following the business fundamentals will get you leads and you need to follow-up and follow through. Don’t let all of your marketing go to waste. People want to do business with you and you must perform. Tell the truth, don’t promise what you can’t deliver, and do what you say.

4.5 Commit to the Process - This has been the theme of this whole article. Business is a process and short cuts will kill your dreams. Instant gratification is an enemy that will close you down. There is a process to cooking a cake and if you skip steps the cake is ruined. Work on your business fundamentals everyday and commit to the process of success.